I Miss The Old Kanye – From George W Bush to Donald Trump

On The Life of Pablo Kanye West responds to his detractors missing his more soulful and political activist side.

And even Big Brother Jay Z offered more validity to those cries by saying ‘We miss the old Kanye’

So what does this mean? Is there an etherial ‘old’ Kanye that was a backpacker who was a lovable producer-rapper 

This thought process is dismissive forgetting all that came before this current iteration of Yeezy. 

Chance The Rapper – Lil Chano From 79th to the White House Performer

Hailing from Chatham’s 79th Street Chance The Rapper, born Chancellor Bennett, has had quite a run of success and it is more impressive when taking in the fact that he has accomplished so much without assistance of a major label.

 

After going on tour with Childish Gambino and with the release of his widely successful mixtape Acid Rap he stereotypically would have signed to one of the many labels that were courting him but instead he started his own path by remaining unsigned.

YZY SZN: Adidas’ rise in Hip Hop Culture

He has brought his influence to adidas with stars like Future, Weeknd & Taylor Swift donning his styles.

Label mates & fellow adidas’ team 2 Chainz, Big Sean, Pusha T during Summer Jam all advertised the newly released gum sole 750s.

 

With this announcement Adidas has essentially made West their Jordan, a face synonymous to the brand. 

Independence Day

Getting signed to a major deal has always been the standard goal for tons of artists. But, with the continuing rise of the 360 deal, artists have equipped themselves with the tools needed to release there music independently through streaming outlets such as Soundcloud, Reverbnation, Tunecore and Bandcamp. Independent artists are now earning the bulk of their money from touring.

ADJUST: How The Clique Changed The Music Industry

From the phonogram all the way to the iPod, we've witness the inevitable change in the music industry. The rise of the digital age allowed music to be way more accessible than it has ever been.

Many artists didn't know how to plan for such a change.

Coming from CD to mp3, how do you clearly define unit sales?

While everyone acted as sheep, one artist built an empire that allowed him to become the shepherd and sway how and when the the industry changes.

With the help of his clique, Jay Z defined how we listen and consume new music & content.