Chance The Rapper – Lil Chano From 79th to the White House Performer

Hailing from Chatham’s 79th Street Chance The Rapper, born Chancellor Bennett, has had quite a run of success and it is more impressive when taking in the fact that he has accomplished so much without assistance of a major label.

 

After going on tour with Childish Gambino and with the release of his widely successful mixtape Acid Rap he stereotypically would have signed to one of the many labels that were courting him but instead he started his own path by remaining unsigned.

Blond(e) is Frank Ocean’s Yeezus

Paired with the limited edition Boys Don’t Cry magazine Blond has caused waves & shook up the industry.

As a visual album Endless essentially fulfilled any contractual obligations Ocean made with Def Jam.

Blond released a day after topped Billboard’s 200 while Endless is ineligible for Billboard Chart.

ADJUST: How The Clique Changed The Music Industry

From the phonogram all the way to the iPod, we've witness the inevitable change in the music industry. The rise of the digital age allowed music to be way more accessible than it has ever been.

Many artists didn't know how to plan for such a change.

Coming from CD to mp3, how do you clearly define unit sales?

While everyone acted as sheep, one artist built an empire that allowed him to become the shepherd and sway how and when the the industry changes.

With the help of his clique, Jay Z defined how we listen and consume new music & content.