Damon Dash, like those who came before him like Master P and J Prince, has always preached the message of having you own. Self determination by having equity.

He truly practices what he preaches whether it was in the Roc La Familia days of owning stake in Armadale, Rocawear and branching out into filmmaking with Roc Films or now Dusko Whiskey, CEO, an upscale clothing entity, and even producing motor oil.

His eye for opportunity is second to none, he knows how to monetize off of lifestyle.