In the early 90s Death Row & Bad Boy led the way in the musical soundscape but after the death of both Tupac Shakur and Biggie Smalls the South began to rise.

Bass music of Miami with Uncle Luke & 2 Live Crew became the soundtrack of ‘Thrill’ Hill & The U.

At the Source Awards Outkast’s Andre 3000 declared ‘The South has something to say’. 

In New Orleans there was a new sound led by Master P’s No Limit Records & later Stunna’s Cash Money Records.