ADDICTION – A look at drugs and hip-hop

Some critics have said that rap music has turned from rapping about selling drugs to them expressing how they take the drugs.

The problem is when people write off hip hop’s history with drugs as just a product of ‘mumble rap’.

Yes it’s true that early records like Grandmaster Flash’s The Message were cultural conscious this was also when many thought of cocaine as a party drug which gave way to ‘ready rock’ or ‘crack’.

I feel this is the same with ecstasy or better know in the community as molly.

Historically this was also seen as a party drug and now it’s moved from the clubs to the hip hop airwaves.  

 

Are CD’s Dead?

Many top tier artists are moving from just physical discs to digital content.

This is no longer the days of old where boy band acts and pop princesses would battle over who can sell a million copies in a week.

With piracy fears and record sales decreasing there is more of a reliance on streaming. 

According to Bloomberg Technology U.S. streaming revenue accounted for almost half of the music industry’s sales.

 

In a singles dominated market fans are expecting faster releases and engulfing experiences.

YZY SZN: Adidas’ rise in Hip Hop Culture

He has brought his influence to adidas with stars like Future, Weeknd & Taylor Swift donning his styles.

Label mates & fellow adidas’ team 2 Chainz, Big Sean, Pusha T during Summer Jam all advertised the newly released gum sole 750s.

 

With this announcement Adidas has essentially made West their Jordan, a face synonymous to the brand.