There has been a shift.
In the era of Method Man and The Firm, legendary group and Grammy nominated Cross Movement was dismissed by the mainstream as lame and who are only trying to criticize.
Lecrae had to battle that stigma as well but after becoming a multi Grammy winner and Anomaly went God independently he signed with Columbia.
His Reach Records' artist Andy Mineo has a friendship with Sway and has been featured on RapFix and Sway's Universe.
Hailing from Chatham’s 79th Street Chance The Rapper, born Chancellor Bennett, has had quite a run of success and it is more impressive when taking in the fact that he has accomplished so much without assistance of a major label.
After going on tour with Childish Gambino and with the release of his widely successful mixtape Acid Rap he stereotypically would have signed to one of the many labels that were courting him but instead he started his own path by remaining unsigned.
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