In the early 90s Death Row & Bad Boy led the way in the musical soundscape but after the death of both Tupac Shakur and Biggie Smalls the South began to rise.
Bass music of Miami with Uncle Luke & 2 Live Crew became the soundtrack of ‘Thrill’ Hill & The U.
At the Source Awards Outkast’s Andre 3000 declared ‘The South has something to say’.
In New Orleans there was a new sound led by Master P’s No Limit Records & later Stunna’s Cash Money Records.
Paired with the limited edition Boys Don’t Cry magazine Blond has caused waves & shook up the industry.
As a visual album Endless essentially fulfilled any contractual obligations Ocean made with Def Jam.
Blond released a day after topped Billboard’s 200 while Endless is ineligible for Billboard Chart.
Getting signed to a major deal has always been the standard goal for tons of artists. But, with the continuing rise of the 360 deal, artists have equipped themselves with the tools needed to release there music independently through streaming outlets such as Soundcloud, Reverbnation, Tunecore and Bandcamp. Independent artists are now earning the bulk of their money from touring.
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