From the phonogram all the way to the iPod, we've witness the inevitable change in the music industry. The rise of the digital age allowed music to be way more accessible than it has ever been.

Many artists didn't know how to plan for such a change.

Coming from CD to mp3, how do you clearly define unit sales?

While everyone acted as sheep, one artist built an empire that allowed him to become the shepherd and sway how and when the the industry changes.

With the help of his clique, Jay Z defined how we listen and consume new music & content.