He has brought his influence to adidas with stars like Future, Weeknd & Taylor Swift donning his styles.
Label mates & fellow adidas’ team 2 Chainz, Big Sean, Pusha T during Summer Jam all advertised the newly released gum sole 750s.
With this announcement Adidas has essentially made West their Jordan, a face synonymous to the brand.
As the clock strikes triple zero jubilation eruption from the visiting bench.
The Cleveland Cavaliers have won the 2016 NBA Championship.
52 years & 146 major-sports seasons were completed in Cleveland since their last title, 1964 Browns.
The drought was over, the curse broken.
Instead of reminiscing on failures the city can create new memories of triumph and it all started with a letter.
As he heads to the Basketball Hall of Fame many questions still abound.
What If?
What if the NBA fully embraced him?
What if A.I. didn’t clash with Larry Brown?
What if David Stern didn’t enforce the dress code?
With boasts of a music video from Oscar winning director Steve McQueen, Puff Daddy announcing he would executive produce, an unlikely pairing of the self professed 'black Beatle' & Sir Paul McCartney the anticipation of Kanye West's new project was at an all time high.
Untimely Twitter rants, G.O.O.D. Friday delays, renewed controversy with Taylor Swift & Wiz Khalifa caused fans to become bitter towards Kanye's antics. Many fans believed that the album would need to meet musical miracle to excuse his many antics.
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